UEFA Champion’s league festival
CLIENT:
UEFA + Playstation
ROLE:
Creative Concepting
The goal here was capturing PlayStation’s playful spirit in a way that felt fresh, instantly understood, yet still rooted in football.
ASTROBOT became our anchor, Playstation’s cute little ambassador of fun. He was the perfect fit. Through multiple rounds of ideation, the concept went through many iterations before being handed over to the innovation team for execution, given the technical complexity.
The results exceeded all of our expectations.
A fully playable, giant-size ASTROBOT pinball machine, packed with surprises and built for fun.
A larger-than-life claw machine inspired by the aesthetics of ASTROBOT’s world.
A joyful fusion of Champions League hype and Playstation’s limitless imagination.