Fortnite Flipped
CLIENT:
Epic Games
ROLE:
Concepting
Make Fortnite Season 3 the biggest launch yet.
So when Epic Games approached us for the season launch, we doubled down on the chaos.
We flipped the typical game launch on its head, unleashing cryptic anamorphic scenes in cities from Tokyo to NYC, scattering the eight letters of Fortnite’s logo worldwide.
Fans went wild piecing everything together, driving the stunt to over 3 million views.