The Little Shop Of Magic
CLIENT:
ROLE:
Copywriter (Environment Copy)
Transform a Google product demo into something magical and unexpected.
How do we make a product demo not feel like a product demo?
We built a narrative world inspired by the golden age of magicians, using “Pixel Magic” as our guiding piece of wordplay.
Each of Pixel’s cutting-edge features became part of an immersive environment designed to inform and enchant.
Our biggest challenge was balancing Google’s friendly, user-centric voice with a magician’s whimsical flair.
Every step of the journey had to showcase Pixel’s technical capabilities and transport visitors to a magical world; blending clear information with playful storytelling, without veering too far toward dryness or indulgent fantasy.
A lot to balance.