Travel The Realms + Live From PS5.
CLIENT:
PlayStation.
ROLE:
Creative Concepting.
Bring God Of War into IRL.
bring God of War Ragnarök to real-world locations, turning the everyday into legend.
Travel the Realms
Connecting cities worldwide through God of War’s lore.
Journeying through mythical realms is at the heart of the game, so we gave commuters a taste of that adventure. Major transport hubs became gateways into the game’s environments, each an immersive glimpse into a different realm.
The installations featured a digital map linking the station’s location to a realm in the game, showing travelers exactly where they stood within God of War’s universe.
A daily commute turned divine voyage.
Live From PS5
As part of PlayStation’s Live From PS5 campaign where elements from iconic games mysteriously appeared in the real world, God Of War had to bring the thunder.
Our solution? A very big axe.
The Leviathan Axe, colossal and unmistakable, crash-landed onto a Thameside walkway, cordoned off like an otherworldly crime scene. Sheer, unapologetic impact… fitting for God Of War.